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Meet the team

The names behind the work.

Family ownership, project leadership, sales, and operations—all preserved from Upscale Roofing’s current team and company story.

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The Terry family

Personal accountability starts at the top.

Stephen Terry

Founder

Stephen Terry

After more than 40 years serving the Pasadena community, Stephen founded Upscale Roofing in 2021.

Tyler Terry

Chief Operating Officer

Tyler Terry

Tyler joined Upscale Roofing in August 2022 and leads the company’s day-to-day operations.

Ethan Terry

Co-owner

Ethan Terry

Ethan oversees project management, operations, and customer relationships.

Current team

Here when you need a real person.

Adam Frazier

Director of Operations

Adam Frazier

Three years of roofing and restoration sales experience.

Start with clarity

Let’s take a thoughtful look at your roof.

Try the review candidate’s scheduling experience, or talk directly with the Upscale team.

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